How to Send Email Marketing Campaigns: A Step-by-Step Guide

How to Send Email Marketing Campaigns: A Step-by-Step Guide

By Michael Turner

January 12, 2025 at 04:28 PM

Email campaigns are essential marketing tools to reach your subscribers effectively. Here's how to send them successfully:

Prerequisites:

  • Create at least one mailing list
  • Set up sender information
  • Prepare an email draft
  • Verify your email address
  • Check domain (if using custom email)
  • Add physical address to your website

Step 1: Add Email Information

  1. Navigate to Drafts in Email Marketing dashboard
  2. Click the pencil icon on your draft
  3. Add compelling Subject and Email Preview Text
  4. Select recipients from your mailing lists
  5. Connect sender information
  6. Add valid mailing address to footer

Black and white album cover

Black and white album cover

Step 2: Send Test Email

  • Send to your personal email
  • Check all links and buttons
  • Review for typos
  • Verify image display
  • Confirm unsubscribe link presence
  • Test on multiple devices

Step 3: Send or Schedule Campaign

Immediate Sending:

  1. Click Schedule
  2. Enable "Send Immediately"
  3. Click "Send to Recipients"

Scheduled Sending:

  1. Click Schedule
  2. Disable "Send Immediately"
  3. Select date and time
  4. Click "Schedule Campaign"

Important Notes:

  • Campaigns undergo automatic security review
  • "Under Review" status is normal
  • Cannot undo/recall sent campaigns
  • Emails may show "via squarespace-mail.com" for unverified domains
  • Track campaign performance in Email Marketing dashboard

Campaign Limitations:

  • Must not exceed monthly campaign limit
  • Mailing list size must be within subscription limits
  • Time zone based on device settings
  • Cannot resend to specific subscribers

For optimal results, follow best practices and spam filter guidelines. Monitor campaign analytics to measure success and improve future campaigns.

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