
How to Send Email Marketing Campaigns: A Step-by-Step Guide
Email campaigns are essential marketing tools to reach your subscribers effectively. Here's how to send them successfully:
Prerequisites:
- Create at least one mailing list
- Set up sender information
- Prepare an email draft
- Verify your email address
- Check domain (if using custom email)
- Add physical address to your website
Step 1: Add Email Information
- Navigate to Drafts in Email Marketing dashboard
- Click the pencil icon on your draft
- Add compelling Subject and Email Preview Text
- Select recipients from your mailing lists
- Connect sender information
- Add valid mailing address to footer

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Step 2: Send Test Email
- Send to your personal email
- Check all links and buttons
- Review for typos
- Verify image display
- Confirm unsubscribe link presence
- Test on multiple devices
Step 3: Send or Schedule Campaign
Immediate Sending:
- Click Schedule
- Enable "Send Immediately"
- Click "Send to Recipients"
Scheduled Sending:
- Click Schedule
- Disable "Send Immediately"
- Select date and time
- Click "Schedule Campaign"
Important Notes:
- Campaigns undergo automatic security review
- "Under Review" status is normal
- Cannot undo/recall sent campaigns
- Emails may show "via squarespace-mail.com" for unverified domains
- Track campaign performance in Email Marketing dashboard
Campaign Limitations:
- Must not exceed monthly campaign limit
- Mailing list size must be within subscription limits
- Time zone based on device settings
- Cannot resend to specific subscribers
For optimal results, follow best practices and spam filter guidelines. Monitor campaign analytics to measure success and improve future campaigns.
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