Pre-orders allow you to sell products before they're in stock, helping gauge interest and secure early sales. Here's how to manage pre-orders effectively in your online shop.

Setting Up Pre-Order Products

1. Add the product as normal, but set inventory higher than zero to prevent "out of stock" status
2. Include clear shipping timeline details in the product description
3. Modify the "Add to Cart" button to say "Pre-Order":
   • Navigate to Checkout settings
   • Click Custom Button
   • Enable Custom Label
   • Enter "Pre-Order"
   • Click Apply

Important Pre-Order Management Tips

• Clearly state expected shipping dates in product descriptions
• Include cancellation, shipping, and return policies
• Enable product waitlists for customers who prefer waiting for in-stock items
• Process orders through the Orders menu once products are available

Best Practices for Customer Communication

• Create a blog to document production progress
• Send regular updates about order status
• Use promotional pop-ups or notification bars to advertise pre-orders
• Maintain clear communication about any changes in timeline

Alternative Option

If you don't want to manage pre-orders directly, enable product waitlists instead. This automatically notifies customers when items are back in stock.

Remember to repeat the pre-order setup process for each product you're offering as a pre-order. Maintaining transparent communication throughout the pre-order period is crucial for customer satisfaction.

For successful pre-order management, consistently update your inventory status and keep customers informed about production and shipping timelines.

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