301 and 302 redirects forward traffic from inactive pages to active pages. 301 redirects are for permanent changes while 302 redirects are temporary.

301 Redirects

Use 301 redirects when:

• Changing a page's URL permanently
• Deleting pages and redirecting to homepage
• Importing content with changed URLs
• Redirecting to another domain

301 redirects transfer search engine rankings from old to new pages.

302 Redirects

Use 302 redirects when:

• Taking pages down temporarily
• Replacing pages seasonally
• Making temporary updates

302 redirects maintain original page rankings since changes are temporary.

Creating Redirects

1. Open Developer Tools
2. Click URL Mappings
3. Add redirects using proper format
4. Click Save

Redirect Format:

/old-url -> /new-url 301

For collection pages (blogs, products), use [name] variable:

/old-blog/[name] -> /new-blog/[name] 301

Important Notes:

• Maximum 2500 redirect lines
• Top redirects take priority
• Source page must be deleted/deactivated
• Only works with integrated custom domains
• Cannot redirect image/file URLs
• Homepage (/) cannot be redirected

Common Examples

Page URL change:

/about -> /team 301

Deleted page to homepage:

/history -> / 301

Seasonal page rotation:

/summer-sale -> /fall-sale 302

Troubleshooting

Common errors:

• Invalid mapping: Missing parts
• Invalid mapping: Too many parts
• 404 errors: Check destination page is active
• Multiple redirects within 2 minutes trigger 404 page

Follow proper formatting and ensure destination pages are active for successful redirects.

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