URL redirects help prevent visitors from encountering non-functioning or duplicate pages by forwarding traffic from inactive to active pages. These redirects can be permanent (301) or temporary (302).

301 Redirects (Permanent)

• Informs search engines that a page has permanently moved
• Transfers ranking from old page to new page
• Use when:
  • Changing page URLs
  • Deleting pages
  • Importing content with different URL structures
  • Redirecting to different domains

302 Redirects (Temporary)

• Indicates temporary page relocation
• Maintains original page ranking
• Use when:
  • Temporarily removing pages for updates
  • Rotating seasonal content
  • Replacing pages temporarily

Creating Redirects:

1. Open Developer Tools panel
2. Click URL Mappings
3. Add redirects using proper formatting
4. Click Save

Format Structure:

/old-url -> /new-url 301

For Collection Pages (blogs, stores, events):

/old-collection/[name] -> /new-collection/[name] 301

Important Formatting Tips:

• Match case sensitivity
• Avoid ?, &, or # symbols
• Limited to 400 KB (~2500 lines)
• Redirects process top to bottom
• Only works if original page is deleted/deactivated

Common Examples:

1. Modified URLs:

/about-us -> /team 301

2. Deleted Pages:

/history -> / 301

3. Seasonal Content:

/summer-sale -> /fall-sale 302

4. External Domains:

/fundraiser -> https://external-domain.com 301

Troubleshooting:

• Verify redirect format is correct
• Ensure destination pages are active
• Check for redirect loops
• Confirm proper URL structure
• Monitor for 404 errors

Remember: Always test redirects after implementation to ensure proper functionality and user experience.

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