Mailchimp integration with Squarespace allows you to collect email addresses, send newsletters, and sync your online store information effectively.

Core Features

• Add email signup forms and newsletter blocks
• Create newsletter pop-ups
• Add subscription options at checkout
• Sync products, orders, and customer data
• Create automated email newsletters from blog posts

Domain Authentication Setup (Custom Domains)

1. Add CNAME Records in Squarespace DNS Settings:

First Record:

• Type: CNAME
• Host: k2._domainkey
• Data: dkim2.mcsv.net

Second Record:

• Type: CNAME
• Host: k3._domainkey
• Data: dkim3.mcsv.net

2. Complete authentication in Mailchimp following their documentation

Form and Newsletter Block Setup

Important Guidelines:

• Use new empty Mailchimp audiences for best results
• Keep form fields consistent across multiple blocks
• Limit data fields to 30 (Mailchimp requirement)
• Field values cannot exceed 255 characters

Connection Steps:

1. Click Storage in block editor
2. Select Connect next to Mailchimp
3. Log into Mailchimp
4. Choose audience for form submissions

Double Opt-in Settings

• Enabled by default for spam prevention
• Recommended for EU compliance
• Can be disabled through Storage tab settings

Multiple Forms and Accounts

Best Practices:

• Use separate audiences for different forms
• Ensure identical fields when connecting multiple blocks
• Connect different Mailchimp accounts to different forms

Commerce Integration

Features:

• Sync products and orders
• Add subscription options at checkout
• Track customer information
• Create automated email campaigns

Traffic Analysis

• Monitor visitor sources from Mailchimp campaigns
• Track effectiveness of email marketing
• Analyze visitor engagement

Common Limitations

• 30 data field maximum per audience
• 255 character limit for field values
• Required fields must match Mailchimp settings
• Form fields must be identical for multiple block connections

This integration streamlines email marketing operations while maintaining data consistency between platforms.

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