MailChimp integration with Squarespace allows you to grow your email list, manage newsletters, and sync your online store data efficiently. Here's a comprehensive guide on setting it up and using it effectively.

Connecting MailChimp to Your Site

You can integrate MailChimp with Squarespace in several ways:

• Collect email addresses through embedded forms
• Create newsletter pop-ups
• Add subscription options at checkout
• Generate newsletters from blog posts
• Sync your store's products and customer data

Domain Authentication Setup

For custom domains, create two CNAME records in your DNS settings:

1. First CNAME record:

• Type: CNAME
• Host: k2._domainkey
• Data: dkim2.mcsv.net

2. Second CNAME record:

• Type: CNAME
• Host: k3._domainkey
• Data: dkim.mcsv.net

Form and Newsletter Integration

Important considerations:

• Only Email field should be required in MailChimp
• Use new empty audiences for best results
• Keep form fields identical when connecting multiple blocks
• Maximum 30 data fields per audience
• 255-character limit for field values

Setting Up Forms

1. Click Storage in block editor
2. Select Connect next to MailChimp
3. Log into MailChimp
4. Choose target audience

Double Opt-in Management

Double opt-in is enabled by default and recommended for:

• Reducing spam
• Ensuring engaged subscribers
• Compliance with U.S. regulations

To disable:

1. Open form editor
2. Access Storage tab
3. Click MailChimp
4. Toggle off "Require double opt-in"

Multiple Accounts and Blocks

Best practices:

• Use separate audiences for different forms
• Ensure identical fields when sharing audiences
• Connect different MailChimp accounts to different forms as needed

Commerce Integration

Benefits of connecting MailChimp extension:

• Sync product catalog
• Track orders
• Manage customer information
• Automate email marketing campaigns

Traffic Monitoring

Track visitor sources through:

• Campaign performance metrics
• Form submission analytics
• Overall traffic from MailChimp sources

By following these guidelines, you'll create an efficient email marketing system that integrates seamlessly with your Squarespace site while maintaining proper data management and user engagement.

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