How to Share Content on Social Media Platforms: A Complete Guide

How to Share Content on Social Media Platforms: A Complete Guide

By Michael Turner

January 10, 2025 at 04:22 AM

Content sharing on social media platforms is straightforward when you understand the basics and limitations. Here's what you need to know:

Platform Capabilities & Limitations

Facebook:

  • Only shares to Facebook Pages (business accounts)
  • Cannot share to personal profiles
  • Requires connected business page as push target

LinkedIn:

  • Shares only to personal profiles
  • Manual posting required for company pages

Pinterest:

  • Requires featured images for blog posts and products
  • Automatically includes post URL
  • Needs push target (board) selection

Tumblr:

  • Supports Text, Image, Markdown, Quote, and Video blocks
  • Image and video blocks show as icons in panel view
  • Multiple images require separate blocks

Highlighted formatting options

Highlighted formatting options

Connecting Your Accounts

  1. Go to Settings > Linked Accounts
  2. Click Link Account
  3. Choose platform and log in
  4. Enable Show push option (Facebook, LinkedIn, Pinterest)
  5. Select Primary Blog (Tumblr)
  6. Choose push target (Facebook Pages, Pinterest boards)
  7. Set default post format
  8. Save settings

Default Post Format Variables:

  • %t - Title
  • %a - Author
  • %u - URL

Night view of urban buildings

Night view of urban buildings

Sharing Content

Blog Posts and Events:

  1. Open item editor
  2. Click Share tab
  3. Toggle desired platforms
  4. Set status to Published
  5. Save changes

Products:

  1. Go to Marketing tab > Social Accounts
  2. Toggle platforms
  3. Set visibility to Public
  4. Save changes

Troubleshooting Tips:

  • Wrong account? Disconnect, log out, and reconnect
  • Facebook display issues? Clear Facebook's cache
  • Pinterest not working? Check for featured images
  • Tumblr content missing? Verify supported block types

For additional sharing options:

  • Add Pinterest Save buttons
  • Include social media profile icons
  • Implement Facebook Like buttons
  • Use manual URL sharing for repeated posts

Remember to maintain consistent branding across platforms and monitor post performance for optimal engagement.

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