Share Content on Social Media: A Guide to Squarespace's Social Sharing Features

Share Content on Social Media: A Guide to Squarespace's Social Sharing Features

By Michael Turner

January 10, 2025 at 04:22 AM

Social Media Content Sharing Guide

Connect your social media accounts to efficiently share your content across platforms like Facebook, LinkedIn, Pinterest, and Tumblr. This guide explains how to set up and use social sharing effectively.

Supported Content Types

  • Blog posts
  • Events
  • Products
  • Album tracks
  • Gallery pages (version 7.0 only)

Platform-Specific Limitations

Facebook:

  • Only shares to business pages, not personal profiles
  • Limited to 25 accounts for external sharing

LinkedIn:

  • Supports personal profiles only
  • Company page sharing requires manual posting

Pinterest:

  • Requires featured images for blog posts and products
  • URL automatically included in shares

Tumblr:

  • Images appear as "external image" in dashboard
  • Videos display as rectangular icons
  • Supports text, image, markdown, quote, and video blocks

Connecting Your Accounts

  1. Navigate to Settings > Connected Accounts
  2. Click "Connect Account"
  3. Select platform and log in
  4. Enable "Show Publishing Options"
  5. Select sharing preferences
  6. Create default post format
  7. Save settings

Facebook post settings screen

Facebook post settings screen

Customizing Post Formats

Use these variables in your default format:

  • %t - Content title
  • %a - Author name
  • %u - Content URL

Street with red building

Street with red building

Sharing Content

For Blog Posts and Events:

  1. Open edit screen
  2. Click Share tab
  3. Enable desired platforms
  4. Set status to Published
  5. Save changes

For Products:

  1. Go to Marketing > Social Accounts
  2. Enable platforms
  3. Set status to Published
  4. Save changes

For Gallery Pages:

  1. Open settings
  2. Enable sharing under Social tab
  3. Publish content

For Album Tracks:

  1. Select track
  2. Enable sharing in Social tab
  3. Publish content

Troubleshooting Tips

  • Wrong account: Disconnect, log out, and reconnect
  • Facebook issues: Clear cache if wrong preview appears
  • Pinterest: Ensure featured images are set
  • Tumblr: Check block compatibility

Remember to log out of social accounts before connecting them to ensure proper account linking. For resharing content, manually share the URL as automatic resharing isn't supported.

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