Managing Discounts: Rules and Exceptions for Online Store Promotions

Managing Discounts: Rules and Exceptions for Online Store Promotions

By Michael Turner

December 27, 2024 at 07:10 AM

Discounts in your online store follow specific rules and exceptions for maximum effectiveness. Here's what you need to know:

Key Discount Rules:

  • Apply to order subtotals only (not taxes or shipping)
  • Cannot exceed order subtotal
  • Expired discounts cannot be used
  • Maximum 100 automatic discounts allowed

Combining Discounts:

  • Can combine: Product by category + Product by category (different items)
  • Cannot combine: Single product + Single product (same item)
  • Amount discounts take priority over Percentage discounts
  • Higher percentage discount applies when two cannot combine
  • Free shipping discounts always apply
  • Single-product orders cannot use multiple discounts

Total order discount

Total order discount

Managing Discounts:

  • Edit via Discounts panel or Commerce tab
  • Modify name, dates, codes, limits, and conditions
  • Delete discounts permanently if needed
  • Monitor usage through the Discounts panel
  • Subscription discounts apply to all future renewals

Invalid Discounts occur when:

  • Automatic discount without Advanced Commerce plan
  • Single product discount for removed product
  • Category discount for removed categories
  • Free shipping discount for removed shipping option

Troubleshooting Tips:

  • Verify order eligibility
  • Check for unique discount codes
  • Confirm shipping method selection
  • Try deleting and recreating the discount
  • Contact support with checkout screenshots if issues persist

Gift Cards:

  • Can be used with any order
  • Compatible with qualifying discounts
  • Follow standard discount combination rules

Sharing Discounts:

  • Use device sharing options
  • Share via SMS, email, or social networks
  • Include promo code and store link
  • Customize message as needed

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