Sale prices and discounts appear directly on product pages, drawing customer attention with a sale badge and crossed-out original pricing.

Choose sale prices when you want to:

• Clear seasonal inventory
• Highlight specific product discounts
• Make savings immediately visible to all shoppers

Opt for discount codes to:

• Target specific customer groups
• Set minimum purchase requirements
• Run time-limited promotions
• Track promotion performance

Promote Your Sale Effectively

Website Promotion Options:

• Create a dedicated "Sale" category
• Add an attention-grabbing popup
• Display a notification bar
• Feature items in a showcase block
• Enable limited inventory labels

External Marketing Channels:

• Share discounted products on social media
• Create promotional blog content
• Send email newsletters to subscribers
• Use the marketing kit to create professional announcements

Track Your Results

Monitor success through:

• Squarespace Analytics for traffic and conversion data
• Purchase Funnel metrics to identify drop-off points
• Discount usage statistics for specific promotions

Planning Checklist:

1. Select items for discount
2. Determine promotion duration
3. Identify target audience
4. Choose marketing channels
5. Set clear terms and conditions
6. Establish specific goals
7. Monitor and analyze results

The most successful promotions combine multiple promotional methods while maintaining profitability. Track performance data to optimize future sales strategies and maximize revenue.

Tips for Success:

• Create urgency with time-limited offers
• Reward loyal customers with exclusive codes
• Maintain clear communication about terms
• Use analytics to refine future promotions
• Balance discount depth with profit margins
• Consider seasonal timing
• Target specific customer segments

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