SEO Title vs Product Title: Understanding the Key Differences & Their Purpose

SEO Title vs Product Title: Understanding the Key Differences & Their Purpose

By Michael Turner

February 7, 2025 at 09:41 AM

No, SEO titles and product titles are not the same thing, although they are related. Let me explain the key differences and how they work together.

A product title is what customers see on your product page and in your store catalog. It's the main name that identifies your product and typically includes essential details like brand name, model, size, or color. For example: "Nike Air Max 270 Men's Running Shoes - Black/White".

An SEO title (also called meta title or page title) is what appears in search engine results and browser tabs. It's optimized for search engines while still being readable for users. Using the same example, an SEO title might be: "Nike Air Max 270 Running Shoes | Free Shipping | YourStore".

Here are the main differences between the two:

Purpose:
- Product title: Informs customers about the product
- SEO title: Optimizes for search engine visibility

Length:
- Product title: Can be longer and more detailed
- SEO title: Limited to 50-60 characters for optimal display in search results

Display location:
- Product title: Appears on product pages and catalogs
- SEO title: Shows in search results and browser tabs

Format:
- Product title: More natural, descriptive language
- SEO title: Often includes additional elements like brand name or promotional text

While they serve different purposes, both titles should be clear, accurate, and consistent with your product information. I recommend keeping your product title focused on describing the item itself, while using the SEO title to include relevant keywords and marketing elements that could improve your search visibility.

For best results, ensure both titles: - Contain your main keywords - Are easy to read and understand - Accurately represent your product - Follow your brand's style guidelines

Remember that while these titles are different, they should work together to help customers find and understand your products, both on your website and through search engines.

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