Set your custom domain as the primary domain to help build your brand consistently across your website.

The primary domain serves as your site's main address, with all other custom domains redirecting to it. When visitors access your site through any linked domain, the primary domain displays in their browser's address bar.

Setting a New Primary Domain:

1. Navigate to the Domains panel
2. Click the three dots (...) next to your chosen domain
3. Select "Set as primary domain"
4. Confirm by clicking "Set" in the popup

Requirements:

• For Squarespace domains: Must be verified as yours
• For external domains: Must be properly linked (takes up to 72 hours)
• Only one domain can be primary at a time
• Applies to all pages on your site

Key Points:

• The first custom domain added automatically becomes primary
• Secondary domains use 301 redirects to the primary domain
• Search engines only display the primary domain
• Analytics combine traffic from all active domains
• Your built-in .squarespace.com domain remains visible when logged in for security

Common Questions:

• Subdomains can be set as primary
• Built-in .squarespace.com domains cannot be primary
• Setting a new primary domain automatically removes primary status from the previous one
• Use Google Search Console to specify preferred domain in search results
• Custom domains automatically hide the built-in .squarespace.com domain from visitors

For domains still appearing incorrectly in search results, use Google Search Console to request re-indexing of your site.

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