To improve your website's loading speed, follow these effective optimization tips:

Check System Status and Browser Compatibility

• Visit status.squarespace.com to check for system-wide issues
• Use supported and updated browser versions
• Chrome, Safari, and Firefox offer built-in analysis tools

Optimize Page Size and Content

• Keep pages under 5 MB for faster loading
• Minimize image use, especially on mobile-focused pages
• Reduce the number of fonts to two or fewer
• Consider using web-safe fonts like:
  • Arial
  • Courier New
  • Georgia
  • Lucida Console
  • Lucida Sans Unicode
  • Palatino Linotype
  • Times New Roman
  • Verdana

Network and Technical Optimization

• Test your site on different networks to isolate connection issues
• Run speed tests to verify internet performance
• Remove unnecessary custom code and third-party embeds
• Minimize URL redirections
• Test mobile compatibility using Google's Mobile Friendly Test

Troubleshoot Additional Factors

• Review computer memory and capacity
• Check external scripts
• Verify network firewall settings
• Assess antivirus software impact
• Disable suspicious browser add-ons
• Confirm third-party domain provider stability

Performance Testing Steps

1. Remove all custom code (save it separately)
2. Disable browser extensions temporarily
3. Test with antivirus software disabled
4. Remove external scripts for testing
5. Check site performance after each change

Remember that loading speed affects user experience and search rankings, so regular optimization is essential for maintaining site performance.

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