Tips for Optimizing Social Media Link Previews

Social media platforms automatically display text and images when you share links from your site, giving followers a preview of your content. Here's how to ensure your content looks great across different platforms:

Key Optimization Tips:

• Add concise SEO titles and descriptions to all pages
• Include SEO descriptions for collection items (blog posts, products, events)
• Create a clear SEO site description to convey your brand's purpose
• Add high-quality images that meet platform requirements

Platform-Specific Content Display:

Facebook:

• Homepage: Title and site description
• Pages/Posts: SEO title, description, domain
• Collection Items: Item title, description, domain

X (Twitter):

• Pages/Posts: SEO title, description, domain
• Collection Items: Item title and domain
• Enable Twitter Card for additional features

LinkedIn:

• Homepage: Title and domain
• Pages/Posts: SEO title and domain
• Collection Items: Item title and domain

Pinterest:

• Requires Pinterest save buttons
• Only content with featured images can be shared
• Custom descriptions needed when sharing

Image Display Hierarchy:

For Layout Pages and Collections:

1. Alternative social share image
2. Social share logo
3. Site logo (homepage only)
4. Platform-selected image

For Collection Items:

1. Alternative social share image
2. Featured article image
3. Product image (products only)
4. Social share logo
5. Platform-selected image

Troubleshooting Display Issues:

Facebook:

• Use Facebook Debugger to clear cache
• Check image size requirements

X (Twitter):

• Use Card validator to refresh content
• Preview posts before publishing

LinkedIn:

• Use Post Inspector to verify content
• Remove passwords temporarily if needed
• Re-verify after making site changes

Remember that while you can optimize your content, social platforms maintain final control over how previews appear.

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