Social Media Content Display Guide

Social networks automatically display previews of shared content, including text and images from your site. These previews give users a snapshot of what to expect when clicking through to your content.

Key Tips for Optimal Social Sharing

1. Optimize SEO Titles and Descriptions:

• Keep them concise and consistent
• Focus on strong opening sentences due to character limits
• Add them to all collection items (blog posts, products, events)

2. Add Site Description:

• Create a clear, compelling site description
• Use it to communicate your brand's main purpose

3. Use Appropriate Images:

• Add high-quality images for social sharing
• Ensure images meet platform-specific requirements

Platform-Specific Display Guidelines

Facebook Display:

• Homepage: Title and site description
• Pages/Posts: SEO title and description
• Collection Items: Item title and description

X (Twitter) Display:

• Pages/Posts: SEO title and description
• Collection Items: Item title only
• Enable Twitter cards for enhanced previews

LinkedIn Display:

• Homepage: Site title
• Pages/Posts: SEO title
• Collection Items: Item title

Pinterest Requirements:

• Requires Pinterest Save buttons
• Only pins content with featured images
• Custom descriptions needed when sharing

Image Hierarchy by Content Type

Layout/Collection Pages:

1. Social sharing image
2. Social sharing logo
3. Site logo
4. Platform-selected image

Collection Items:

1. Social sharing image
2. Featured image
3. Product image (products only)
4. Social sharing logo

Troubleshooting Display Issues

Facebook:

• Use Facebook Debugger Tool
• Check image specifications
• Clear cache if needed

X (Twitter):

• Use card validator
• Preview posts before publishing

LinkedIn:

• Use Post Inspector
• Remove password protection temporarily
• Recheck after making changes

For optimal results across all platforms, ensure your content meets each network's specific requirements and regularly verify how your content appears using platform-specific tools.

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