Search engine optimization (SEO) is built into every Squarespace site through multiple automated features and best practices. Here's what Squarespace offers for SEO:

Automated SEO Features

• Automatic sitemap.xml generation listing all URLs and image metadata
• Clean, static URLs for easy search engine indexing
• Proper domain redirects when using multiple domains
• Structured data implementation for blogs, events, businesses, products, and more
• Automatic meta tags and RSS feed tags
• Alt tags for images
• Rich product information for Google image search
• Mobile-optimized sites
• Clean HTML markup with proper heading tags

User-Controlled SEO Tools

• AMP (Accelerated Mobile Pages) for faster mobile loading
• Customizable meta descriptions
• SSL certificates for secure browsing
• Multiple domain management
• Image alt text customization

Built-in Structured Data

Squarespace automatically generates structured data for:

• Blog posts
• Events
• Local businesses
• Organizations
• Products
• Websites

Mobile Optimization

All Squarespace sites are mobile-friendly by default, improving search rankings. This optimization remains effective unless mobile styles are disabled or excessive content is added.

Domain Management

Multiple domains connected to one site can:

• Provide more ways for visitors to find you
• Capture common misspellings
• Prevent competitors from registering similar domains
• Automatically redirect to your primary domain

SEO Support Options

• Expert-led SEO webinars
• Community support through Squarespace Forum
• Professional SEO expert consultation services

This built-in SEO functionality means you don't need additional plugins or custom code to optimize your Squarespace site for search engines.

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