Squarespace SEO Features Guide: Built-in Tools and Optimization Benefits
Squarespace automatically integrates essential SEO features to help your site rank better in search engines. Here's what's included:
Core SEO Features
- Automatic sitemap.xml generation with proper URL and image metadata indexing
- Clean, static URLs for all pages and collection items
- Smart domain redirection for multiple domains without SEO penalties
- Structured data implementation for blog posts, events, local businesses, organizations, products, and websites
- Automatic metatag generation and image alt text handling
- Enhanced product information display in Google search results
Mobile Optimization
Squarespace sites are mobile-optimized by default, giving them priority in Google's mobile search results. This optimization remains effective unless mobile styles are disabled or the site becomes content-heavy.
Additional Technical Features
- Clean HTML markup with proper heading hierarchy
- SSL certificates included for all domains
- AMP (Accelerated Mobile Pages) support for faster mobile loading
- Integrated metatags for improved search engine understanding
Manual Optimization Options
To maximize SEO effectiveness, you can:
- Enable AMP for blog posts
- Add custom SEO descriptions to pages
- Ensure SSL is enabled in domain settings
- Follow Squarespace's SEO checklist
- Optimize image alt text
Professional Support
For advanced SEO assistance:
- Attend "SEO with Your Squarespace Site" webinars
- Participate in the Squarespace Forum
- Consider hiring a certified SEO specialist
Squarespace handles technical SEO aspects automatically, allowing you to focus on creating quality content and implementing basic optimization strategies.