Using AI Features in Squarespace: A Complete Guide to Content Generation

Using AI Features in Squarespace: A Complete Guide to Content Generation

By Michael Turner

March 17, 2025 at 11:43 PM

Squarespace AI allows you to generate and refine content for your website efficiently. Here's everything you need to know:

Using AI Content Generation

Squarespace AI can help create initial drafts for:

  • Text blocks and blog posts
  • Course excerpts and email campaigns
  • Image captions and alt text
  • Product descriptions
  • Video descriptions
  • Project proposals and contracts

Best Practices

  • Always review and edit AI-generated content thoroughly
  • Use detailed prompts for better results
  • Customize content to match your unique voice
  • Take responsibility for published content
  • Never publish unedited AI-generated text

Creating a Brand Identity

  1. Click the three circular icons in the text toolbar
  2. Select the "i" icon to open Brand Identity
  3. Enter your business description
  4. Choose a personality for content tone
  5. Review sample text and save

Generating New Content

  1. Click supported text area
  2. Select three circular icons
  3. Enter prompt or use preset starters
  4. Click "Write"
  5. Review and edit generated content

Rewriting Existing Text

  1. Highlight text to modify
  2. Choose "Make it concise," "shorter," or "longer"
  3. Click "Write"
  4. Review and edit as needed
  5. Use "Undo" to revert if necessary

SEO Optimization

  1. Create brand identity first
  2. Open "SEO Display Format" panel
  3. Click "Improve with AI" in SEO Report
  4. Review generated suggestions
  5. Edit or regenerate as needed

Adding AI-Generated Backgrounds

  1. Click "Edit Section"
  2. Select "Background"
  3. Click "+" then "Browse Backgrounds"
  4. Choose from Images, Patterns, or Gradients
  5. Click "Add Image" to implement

Troubleshooting Tips

  • If AI is unavailable, wait and try again
  • Generation time varies based on request complexity
  • Contact support for technical issues only, not content advice

Squarespace partners with OpenAI, Anthropic, and Google to power these features. Review their terms of service before use.

Note: Generated text may be similar across users with similar prompts. Always customize content to ensure uniqueness.

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