Guide: Using Squarespace AI - Features and Best Practices

Guide: Using Squarespace AI - Features and Best Practices

By Michael Turner

March 17, 2025 at 10:26 PM

Use Squarespace AI to generate and refine content for your website through AI-powered features. This guide covers essential practices and step-by-step instructions for optimal results.

Best Practices for Squarespace AI

  • Always review AI-generated content thoroughly before publishing
  • Use detailed prompts for more specific results
  • Customize generated content to add your unique voice
  • Take responsibility for all published AI-generated content
  • Understand that similar content may appear across different sites

Supported Text Areas

  • Text blocks
  • Blog posts (including mobile app)
  • Course excerpts
  • Email campaign text
  • Image captions
  • Alt text (v7.1)
  • Product descriptions
  • Video descriptions
  • Project proposals and contracts

Creating a Brand Identity

  1. Click the three circles icon in any supported text area
  2. Open Brand Identity window using the "i" icon
  3. Enter your business description
  4. Choose a personality tone
  5. Review example text and save

Generating New Content

  1. Click the three circles icon in a supported text block
  2. Enter your prompt or select a predefined option
  3. Click Write and wait for generation
  4. Review and edit the content as needed

Rewriting Existing Text

  1. Highlight the text you want to modify
  2. Click the three circles icon
  3. Choose Simplify, Shorten, or Lengthen
  4. Click Write to generate alternatives
  5. Review and edit the new version

SEO Optimization with AI

  1. Ensure brand identity is set up
  2. Open SEO Panel
  3. Click "Improve with AI" in SEO reporting
  4. Review suggestions for alt text and descriptions
  5. Save or regenerate as needed

Stock Backgrounds

  1. Click Edit Section
  2. Select Background
  3. Click + and Browse Backgrounds
  4. Choose from Images, Patterns, or Gradients
  5. Click Add Image to implement

Troubleshooting Tips

  • If service is unavailable, wait a few minutes and retry
  • Generation times vary based on request complexity
  • Contact support for technical issues, not content evaluation

Remember that Squarespace AI is powered by partnerships with OpenAI, Anthropic, and Google. Review their terms of service and privacy policies before use.

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