Analytics & Reporting for Digital Products & Subscriptions
Revenue and subscription analytics help track the performance of your digital products and subscription models. Here's what you need to know:
Key Analytics Metrics
Revenue Analysis
- Tracks all KPIs including revenue, units sold, payments, orders, conversion rate
- Includes data from both recurring and fixed-amount subscriptions
- Shows total revenue generated from all subscription models
Product Performance
- Individual subscription model metrics showing revenue, units sold, and orders
- Note: Views and conversion rates only apply to physical products
- Helps identify best and worst performing subscription offerings
Sales Funnel Insights
- Tracks visitors through Visits, Checkout, and Purchase stages
- Excludes "View Product" and "Add to Cart" stages for subscriptions
- Does not include recurring/installment payments in funnel data
Traffic Sources
- Shows where subscribers come from before registering
- Provides revenue data broken down by traffic source
- Helps optimize marketing channels
Content Performance
- Tracks page views for blogs, courses, videos, and membership content
- Only counts views from registered subscribers
- Excludes paywall views from metrics
Free Subscription Considerations
- Free subscriptions bypass payment process
- Not reflected in revenue/sales funnel analytics
- Still tracked in content performance metrics
Understanding these analytics helps optimize your digital product strategy and subscription offerings for better performance and revenue growth.
Related Topics:
- Pricing and Payment Systems
- Paywall Implementation
- Customer Registration Process
- Digital Product Setup
- Membership Site Management
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