Email campaigns consist of vertically stacked sections containing text, images, and buttons. Here's how to create and manage them effectively:

Creating a New Campaign

1. Open email campaign dashboard
2. Click [Create]
3. Select a template from available options
4. Click [Use this template]

Adding and Managing Sections

• Click [+] to add new sections
• Click directly on sections to edit
• Use arrows to reorder sections
• Click copy icon to duplicate sections
• Click trash icon to delete sections

Header Customization

• Choose between image, logo, or text
• Upload custom images or use site logo
• Add title text and preview in browser
• Adjust layout, colors, and padding

Footer Requirements

• Must include unsubscribe link and email address
• Optional: Add branding and social icons
• Customize layout, padding, and colors
• Legal address required for compliance

Content Sections Available:

• Text
• Images
• Buttons
• Space adjustments
• Lines
• Blogs
• Products
• Discounts

Template Management

To reuse templates:

1. Access dashboard
2. Click [Reuse Template] on existing campaign
3. Select campaign type
4. Edit new draft as needed

Converting Campaign Types:

• Mass to Automated: Use reuse template option and select [Subscriber/Customer Activity]
• Automated to Mass: Click [Reuse Template] and select [Email Campaign]

Draft Management

• Changes save automatically
• Access drafts through dashboard
• Edit by clicking pencil icon
• Delete via [...] > [Delete] menu
• Deletion is permanent

Best Practices:

• Review content thoroughly before sending
• Use email merge tags for personalization
• Consider accessibility guidelines
• Test display on multiple devices

Note: Unsubscribe links and addresses cannot be removed due to legal requirements. "Powered by Squarespace" branding can only be removed with higher-tier plans.

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