The Abandoned Cart Analysis panel in Squarespace Analytics helps track cart abandonment trends and measure recovery email success. It provides comprehensive data about customer shopping behavior and abandoned cart recovery efforts.

Understanding the Five Stages

1. Carts

• Total visits with at least one item added to cart
• Each cart counts once regardless of items or completion
• New carts count separately after order completion

2. Abandonments

• Represents incomplete orders after 24 hours
• Orders completed within 24 hours aren't counted as abandoned
• Recent orders (last 24 hours) aren't shown in current day stats

3. Recoverable

• Customers who:
  • Added products to cart
  • Provided email/logged into account
  • Didn't complete order within 24 hours

4. Email Sent

• Tracks recovery emails sent to qualified customers
• Must be equal to or less than Recoverable
• Emails may not send if:
  • Customer unsubscribed from marketing
  • Products are out of stock

5. Recovered

• Shows successfully recovered carts and revenue
• Represents completed orders after abandonment

Tips to Reduce Abandonment

Essential Strategies:

• Offer multiple payment methods
• Display clear return policies
• Keep payment forms simple
• Show shipping information upfront
• Enable customer accounts
• Use Link by Stripe for saved payment info

Understanding Cart Abandonment

• Industry average is 70%
• Normal part of online shopping
• May indicate browsing behavior or budget constraints

Recovery Features

• Automated recovery emails
• Address auto-fill
• Multiple payment options
• Mobile-optimized templates
• Customer accounts for faster checkout

Tracking Performance

• Monitor trends through line graphs
• Analyze impact of store changes
• Track daily email performance
• Review recovery rates over time

Note: Advanced data features require Advanced Commerce plan subscription. Recovery email open rates and abandoned cart customer lists are not currently available.

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