Squarespace App Analytics: Complete Guide to Metrics and Tracking

Squarespace App Analytics: Complete Guide to Metrics and Tracking

By Michael Turner

March 4, 2025 at 12:34 PM

View key analytics data for your site directly in the Squarespace app through data cards showing statistics like page views, subscribers, and popular content. Revenue, conversions, and top-selling product data are available for Core, Plus, Advanced, and Commerce plan subscribers.

Key Differences Between Desktop and App Analytics:

  • App offers more preset date filter options
  • App excludes search engine and site search query data
  • Device type and top products have dedicated cards in the app
  • Email campaign and Point of Sale analytics are desktop-only
  • RSS subscriber card shows all feed traffic (no individual feed filtering)
  • App displays comparison data on line graphs for previous periods

Viewing Analytics in the App:

  1. Tap Analytics at the bottom of the screen
  2. View overview or tap individual cards for details
  3. Use date selector to choose time range (default: last 30 days)
  4. Rearrange cards by tapping and holding
  5. Pull down to refresh data (updates may take up to 3 hours)

iPad-Specific Features:

  • Broader card overview
  • Vertical and horizontal card organization
  • Left sidebar for quick card navigation

Push Notifications: iOS:

  • Settings > Notifications
  • Toggle Site Traffic Alerts for specific sites
  • Enable All Notifications option available

Android:

  • Settings > Notifications
  • Toggle Analytics Info for weekly performance summaries
  • Enable Traffic Alerts per site

Important Notes:

  • Analytics ignores logged-in owner/collaborator activity
  • Gift card revenue counts upon redemption, not sale
  • Test orders excluded from analytics
  • Historical data maintained when changing plans
  • Time zones and currencies based on language/region settings

The app provides comprehensive analytics tracking with slight variations from the desktop experience, making it convenient to monitor site performance on the go.

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