Report: Complete Analytics Guide for Squarespace App Usage

Report: Complete Analytics Guide for Squarespace App Usage

By Michael Turner

March 4, 2025 at 11:29 AM

Access and track website performance through the Squarespace app's Analytics tab, which displays key statistics via data cards. Available metrics include page views, subscribers, popular content, and - for Core, Plus, Advanced, and E-commerce subscribers - revenue data and product sales.

Mobile vs Desktop Analytics Differences:

  • More preset date filter options in the app
  • No search engine or website search query data in app
  • Separate cards for device type and top products in app
  • No email campaign analytics in app
  • RSS subscriber data shows all feeds (no individual feed filtering)
  • Line charts include comparison data with previous periods

Viewing Analytics Data:

  • Tap Analytics at bottom of screen
  • Scroll through cards or tap for detailed views
  • Select date ranges from today to 3 years prior
  • Customize card arrangement by dragging
  • Pull down to refresh (updates take up to 3 hours)

iPad-Specific Features:

  • Expanded card overview
  • Vertical and horizontal card arrangement
  • Sidebar navigation for quick card switching

Push Notifications: iOS:

  • Settings > Notifications
  • Enable Website Traffic Alerts per site
  • Option to enable all notifications

Android:

  • Settings > Notifications
  • Toggle Analytics Insights for weekly summaries
  • Enable Traffic Alerts per website

Key Features:

  • Excludes logged-in owner/editor activity
  • Gift card sales tracking
  • Historical data retention
  • Time zone and currency settings based on account preferences
  • Data preserved when changing subscription levels

Want to improve your analytics? Consider:

  • Joining Squarespace community forums
  • Consulting with Squarespace experts
  • Testing different strategies for your specific audience

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