Complete Guide: How Content Appears in Social Media Posts

Complete Guide: How Content Appears in Social Media Posts

By Michael Turner

January 11, 2025 at 05:00 PM

Social Media Content Display Guide

Getting content to display correctly when sharing links on social media requires proper setup of SEO elements and images. Here's what you need to know:

Essential Setup Tips

  • Add SEO titles and descriptions to all pages and collection items (blog posts, products, events)
  • Create an SEO site description representing your brand's main purpose
  • Add appropriate images that you want displayed in social shares
  • Ensure featured images are added to content you want to share on Pinterest

Content Display by Platform

Facebook:

  • Homepage: Shows homepage title and SEO site description
  • Other content: Displays SEO title, description, and main domain
  • Collection items: Shows item title, description, and main domain

X (Twitter):

  • Pages and collection items: Shows SEO title, description, and domain
  • Enable Twitter cards for enhanced display with images and prices

LinkedIn:

  • Homepage: Displays homepage title and domain
  • Cover pages: Shows SEO title, description, and domain
  • Other content: Displays SEO title and domain

Pinterest:

  • Requires Pinterest Save buttons for sharing
  • Only content with featured images can be shared
  • Description must be manually entered when sharing

Image Display Priority

For Design/Collection Pages:

  1. Alternative sharing image
  2. Social sharing logo
  3. Site logo
  4. Platform's default choice

For Collection Items:

  1. Alternative sharing image
  2. Featured image
  3. Product image (products only)
  4. Social sharing logo
  5. Platform's default choice

Troubleshooting Display Issues

Facebook:

  • Use Facebook Debugger to refresh cached content
  • Check image sizes meet requirements

X (Twitter):

  • Use Card Validator to fetch updated content
  • Preview posts directly on X.com

LinkedIn:

  • Use Post Inspector to check and refresh content
  • Remove page passwords temporarily if needed
  • Re-share content after making site changes

Remember, while you can optimize your content, social platforms ultimately control how content appears in posts.

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