
Social Media Posting Guide: How Content Appears in Social Network Shares
Here's how content appears when shared on social media platforms and tips to ensure optimal display:
Tips for Optimal Social Media Display
- Add SEO titles and descriptions for every page:
- Keep them concise and consistent
- Focus on strong opening sentences due to character limits
- Include SEO descriptions for collection items (blog posts, products, events)
- Create a compelling site-wide SEO description
- Use appropriate images:
- Add featured images for collection items
- Ensure proper image sizing for each platform
- Include social sharing logos when needed
Content Display by Platform
- Homepage: Title and site description
- Other content: SEO title, description, and domain
- Collection items: Item title, description, and domain
X (Twitter)
- Pages and collection items: SEO title, description, and domain
- Gallery items: Item title and domain
- Enable Twitter Cards for enhanced display (product images/prices)
- Homepage: Title and domain
- Pages and collection items: SEO title and domain
- Cover pages: SEO title, description, and domain
- Requires Pinterest Save buttons
- Only pins content with featured images
- Custom descriptions added by users during sharing
- Shows primary domain
Image Display Hierarchy
For Layout Pages/Collections:
- Alternate Social Sharing Image
- Social sharing logo
- Site logo
- Platform's best guess
For Collection Items:
- Alternate Social Sharing Image
- Item featured image
- First product image (products only)
- Social sharing logo
- Platform's best guess
Troubleshooting Wrong Content Display
Facebook:
- Use Facebook's Debugger tool
- Check image sizes
- Clear Facebook's cache
X:
- Use Card Validator tool
- Preview posts in composer before publishing
LinkedIn:
- Use Post Inspector
- Remove site passwords temporarily
- Review and address any warnings
- Re-share after making changes
These settings ensure your content appears correctly across all social platforms while maintaining brand consistency and engagement potential.
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