Social Media Posting Guide: How Content Appears in Social Network Shares

Social Media Posting Guide: How Content Appears in Social Network Shares

By Michael Turner

January 11, 2025 at 05:00 PM

Here's how content appears when shared on social media platforms and tips to ensure optimal display:

Tips for Optimal Social Media Display

  1. Add SEO titles and descriptions for every page:
  • Keep them concise and consistent
  • Focus on strong opening sentences due to character limits
  • Include SEO descriptions for collection items (blog posts, products, events)
  • Create a compelling site-wide SEO description
  1. Use appropriate images:
  • Add featured images for collection items
  • Ensure proper image sizing for each platform
  • Include social sharing logos when needed

Content Display by Platform

Facebook

  • Homepage: Title and site description
  • Other content: SEO title, description, and domain
  • Collection items: Item title, description, and domain

X (Twitter)

  • Pages and collection items: SEO title, description, and domain
  • Gallery items: Item title and domain
  • Enable Twitter Cards for enhanced display (product images/prices)

LinkedIn

  • Homepage: Title and domain
  • Pages and collection items: SEO title and domain
  • Cover pages: SEO title, description, and domain

Pinterest

  • Requires Pinterest Save buttons
  • Only pins content with featured images
  • Custom descriptions added by users during sharing
  • Shows primary domain

Image Display Hierarchy

For Layout Pages/Collections:

  1. Alternate Social Sharing Image
  2. Social sharing logo
  3. Site logo
  4. Platform's best guess

For Collection Items:

  1. Alternate Social Sharing Image
  2. Item featured image
  3. First product image (products only)
  4. Social sharing logo
  5. Platform's best guess

Troubleshooting Wrong Content Display

Facebook:

  • Use Facebook's Debugger tool
  • Check image sizes
  • Clear Facebook's cache

X:

  • Use Card Validator tool
  • Preview posts in composer before publishing

LinkedIn:

  • Use Post Inspector
  • Remove site passwords temporarily
  • Review and address any warnings
  • Re-share after making changes

These settings ensure your content appears correctly across all social platforms while maintaining brand consistency and engagement potential.

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