Social media platforms display shared content differently based on your website's content and how you share it. Here's how to optimize your content for social sharing:

Essential Tips for Social Media Display

• Add concise SEO titles and descriptions to all pages
• Include SEO descriptions for collection content (blog posts, products, events)
• Create an SEO website description representing your brand
• Add high-quality images formatted for social sharing

Platform-Specific Content Display

Facebook:

• Homepage: Shows title and SEO website description
• Pages/Posts: Displays SEO title, description, and domain
• Gallery Items: Shows item title, description, and domain

X (formerly Twitter):

• Pages/Posts: Shows SEO title, description, and domain
• Gallery Items: Displays item title and domain
• Enable Twitter cards for additional features like product images and prices

LinkedIn:

• Homepage: Shows title and domain
• Cover Pages: Displays SEO title, description, and domain
• Other Content: Shows SEO title and domain

Pinterest:

• Requires Pinterest button integration
• Only pins content with selected images
• Displays main domain
• Custom description required when sharing

Image Display Hierarchy

Layout Pages and Collections:

1. Alternative social sharing image
2. Social sharing logo
3. Website logo
4. Platform-selected image

Collection Content:

1. Alternative social sharing image
2. Selected item image
3. First product image (products only)
4. Social sharing logo
5. Platform-selected image

Cover Pages:

1. Alternative social sharing image
2. Social sharing logo

Campaigns:

1. Header image/logo
2. First image outside header
3. Squarespace badge

Troubleshooting Display Issues

Facebook:

• Use Facebook's debugger tool
• Check image sizes
• Clear Facebook's cache

X:

• Use Card Validator for latest version
• Preview posts in composer before publishing

LinkedIn:

• Use LinkedIn Post Inspector
• Remove password protection temporarily
• Reshare content after website updates

Following these guidelines ensures optimal content display across social media platforms while maintaining your brand's consistency and professionalism.

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