eCommerce Tutorial: Step-by-Step Guide to Setting Up Your Online Store
Comprehensive eCommerce Setup Guide
Start your online store with a free 14-day trial to explore the platform's features and customize your design. This guide covers essential steps to launch and manage your eCommerce business.
Adding Products and Shop Setup Create a Shop page to showcase physical products, digital goods, services, and gift cards. Organize items with variants, images, tags, and categories for easy customer navigation.
Payment Processing Accept various payment methods including credit cards, PayPal, Venmo, and Apple Pay. Set up tax rules for different locations and enable in-person sales through point of sale features.
Shipping Configuration Implement shipping options for local and international delivery:
- Free shipping
- Flat-rate shipping
- Weight and dimension-based rates
- Customized shipping rules
Sales and Marketing Tools
- Create targeted discounts and promotions
- Track discount effectiveness
- Send branded marketing emails
- Optimize SEO for better search visibility
- Integrate social media channels
Order Management Process orders, track inventory, and handle refunds through the Orders panel. Add tracking numbers and manage customer information efficiently.
In-Person Sales Use the Squarespace iOS app for point of sale transactions at markets or events. Integrate with Square for cash sales, with automatic inventory updates and analytics tracking.
Analytics and Performance Monitor key metrics including:
- Revenue
- Order volume
- Conversion rates
- Traffic sources
- Popular products
- Abandoned cart recovery
Extensions and Integrations Enhance your store with third-party tools for:
- Tax compliance
- Direct shipping
- SEO optimization
- Social media marketing
- Additional business functions
The platform offers comprehensive documentation and support for each feature, ensuring a smooth setup process and ongoing store management.