How to Set Up Sale Prices for Products in Your Online Store

By Michael Turner

April 26, 2025 at 05:44 PM

Sale prices are a powerful way to promote your products and attract customers. Here's how to set them up effectively:

Setting Sale Prices for Products Without Variants

  1. Navigate to Pages > Store
  2. Open your product by double-clicking
  3. Find the Inventory section
  4. Enable the Sale toggle
  5. Enter your desired sale price

Setting Sale Prices for Products With Variants

  1. Go to the Variants section
  2. Click "Edit all"
  3. For each variant:
    • Enable the Sale option
    • Set the discounted price

Three sunglasses icons

Three sunglasses icons

How Sale Prices Display

For identical variant prices:

  • Shows new sale price
  • Original price (struck through)
  • Sale label

For different variant prices:

  • Displays "From [lowest sale price]"
  • Includes sale label

Man standing in a black coat

Man standing in a black coat

Creating Sitewide Sales

  1. Go to Products and Services > Products
  2. Click the Price field for desired products
  3. Enable "On Sale"
  4. Set sale prices

Important Notes:

  • Digital Products: Cannot have sale prices (use discount codes instead)
  • Subscription Products: Sale prices apply to all current subscription payments
  • Sale Categories: Create these to help customers find sale items easily
  • Email Marketing: Use this to promote sales to your customer base

Alternative Options:

  • Create discounts for entire orders
  • Set category-wide sales (e.g., 10% off all items)
  • Use discount codes for digital products

Remember to save all changes before exiting the editor to ensure your sale prices are properly applied.

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