Monitor your email campaign analytics to improve future performance and engagement rates. Here's what you need to know:

Key Performance Indicators (KPIs)

1. Delivered Emails

• Shows how many subscribers received your campaign
• Includes emails sent to spam folders
• High delivery rate indicates a quality mailing list
• Sends occur in batches for large lists

2. Open Rate

• 20% or higher is considered acceptable
• May be inaccurate due to:
  • Varying email provider privacy policies
  • Image loading settings
  • Apple Mail Privacy Protection inflation

3. Click Rate

• Measures subscriber engagement with links
• Includes social media icons and text links
• Excludes unsubscribe links, email addresses, and phone numbers
• Counts unique clicks per subscriber

4. Unsubscribe Rate

• Tracks subscribers who:
  • Clicked unsubscribe link
  • Marked campaign as spam

Viewing Analytics

To access campaign performance data:

1. Go to Email Marketing panel
2. Select 'Sent' for mass mail or 'Automations' for automated campaigns
3. Click on specific campaign

Traffic Sources and Sales

• View site traffic from campaigns in Traffic Sources panel
• Commerce plans show revenue generated per campaign
• Sales tracking requires:
  • Active cookies
  • Direct campaign link clicks
  • Few hours for data processing

Best Practices

1. A/B Testing

• Test different versions of campaigns
• Compare subject lines, content, or timing
• Split your email list to test variations

2. Comprehensive Analysis

• Don't rely solely on open rates
• Consider all metrics together
• Track trends across campaigns
• Monitor unsubscribe patterns

3. Cookie Management

• Enable cookies for accurate tracking
• Inform visitors about cookie usage
• Consider impact on analytics accuracy

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