Email campaign analytics allow you to monitor and improve your newsletter performance. Here's what you need to know about tracking your campaign metrics:

Key Performance Indicators (KPIs)

Delivered Rate

• Shows how many subscribers received your campaign
• Helps assess mailing list quality
• Campaigns are sent in waves, so numbers may take time to reach 100%
• Includes emails sent to spam folders

Open Rate

• Indicates how many subscribers opened your email
• 20% or higher is considered healthy
• May be unreliable due to:
  • Varying email provider privacy policies
  • Image loading settings
  • Apple Mail Privacy Protection inflating numbers

Click Rate

• Measures subscribers who clicked any campaign link
• Excludes unsubscribe, powered by, email, and phone links
• Counts unique clicks per subscriber
• Corporate email scanning may inflate numbers

Unsubscribe Rate

• Tracks subscribers who:
  • Clicked the unsubscribe link
  • Marked campaign as spam

Monitoring Performance

1. Access analytics via:

   • Email Campaigns dashboard for blast campaigns
   • Automations dashboard for automated campaigns

2. Review traffic sources in site analytics:

   • Navigate to Analytics > Traffic Sources
   • Check "Email" > "Squarespace Campaigns"
   • View revenue data (Commerce plans only)

Important Considerations

View-in-Browser Stats

• Counts as both open and click
• Browser version link clicks aren't tracked
• Permalinks aren't included in analytics

Sales Tracking

• Takes several hours to appear in traffic sources
• Requires enabled cookies
• Only tracks direct campaign link clicks

Improving Performance

A/B Testing Tips:

• Split your subscriber list
• Test different subject lines
• Create identical content with one variable
• Compare performance metrics
• Use insights for future campaigns

Cookie Impact:

• Disabled cookies prevent tracking
• Visitors must accept cookie banner for tracking
• Affects traffic and conversion analytics

Remember to analyze multiple metrics together for a comprehensive understanding of campaign performance rather than relying on a single metric.

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