Email Campaign Analytics: A Complete Guide

Track your email campaign performance effectively with these key metrics and insights:

Key Performance Indicators (KPIs)

Delivered Rate

• Shows how many subscribers received your campaign
• Includes emails in spam folders
• Campaigns are sent in waves for large lists
• Low delivery rates may indicate invalid addresses

Open Rate

• Indicates subscribers who opened your campaign
• 20% or higher is considered healthy
• Note: May be unreliable due to:
  • Email provider privacy policies
  • Image loading settings
  • Apple's Mail Privacy Protection

Click Rate

• Measures subscribers who clicked campaign links
• Excludes unsubscribe links and system links
• Counts unique clicks per subscriber
• High opens but low clicks suggest content needs improvement

Unsubscribe Rate

• Tracks subscribers who:
  • Clicked unsubscribe link
  • Reported campaign as spam

Traffic and Revenue Tracking

Traffic Sources Panel

• Shows visitor origin
• Tracks campaign-generated traffic
• Commerce plan users can view:
  • Sales information
  • Revenue per campaign

Sales Tracking Notes

• Allow several hours for sales to appear
• Requires enabled cookies
• Only tracks direct campaign link clicks

Advanced Analysis

A/B Testing

• Test different versions to optimize:
  • Subject lines
  • Content variations
  • Send times
• Split your list to compare performance

Best Practices

• Monitor multiple metrics for comprehensive insights
• Consider cookies' impact on tracking
• Regular list cleaning for better delivery rates
• Compare campaign performance over time

Use these analytics to continuously improve your email marketing strategy and engagement rates.

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