Email Campaign FAQs Explained

An email campaign is a marketing tool that lets you send branded emails directly to your subscribers. Squarespace's email campaign feature integrates seamlessly with your website, offering both free and paid options.

Free Features:

• Building mailing lists
• Creating campaign drafts
• Sending up to 3 trial bulk campaigns

Pricing and Limits:

• Monthly send limits based on chosen plan
• No restriction on campaign numbers in current plans
• Sends count individually (e.g., 1 campaign to 10 people = 10 sends)
• Scheduled campaigns count toward the month they're sent

Key Features and Limitations:

• Available to site owners and admins/editors
• Works with active websites or Acuity Scheduling subscriptions
• Supports emojis (display varies by device/OS)
• No custom code support
• Cannot be used with parked domain pages

Switching from Another Service:

1. Create your campaign draft
2. Export contacts from previous provider
3. Import contacts to Squarespace
4. Send to imported subscribers

Platform Compatibility:

• Emoji support varies by:
  • Email provider
  • Device type
  • Operating system
  • Skin tone emojis work best on iPhones

Best Practices:

• Experiment with different approaches
• Monitor campaign performance
• Adapt strategies based on results

For Creators:

• Full access for admins and editors
• Other permission levels cannot access campaigns
• Continue campaign use even after website ends

Note: While specific success strategies vary by audience and goals, the platform provides tools and metrics to help optimize your campaigns effectively.

Scheduling:

• Create drafts anytime
• Schedule for future dates
• Counts toward the month of actual sending

The system is designed to be user-friendly while providing professional email marketing capabilities for businesses of all sizes.

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