Squarespace's Email Campaigns is an integrated marketing tool that lets you send branded emails directly from your website. Here's everything you need to know about this feature.

Core Features and Pricing

Free features include:

• Creating mailing lists
• Building campaign drafts
• Sending three bulk test campaigns

Paid plans determine your monthly email sending limit and available features. Check Squarespace's pricing page for current rates.

Switching from Another Service

To transition to Email Campaigns:

1. Create your new campaign draft
2. Export contacts from your current provider
3. Import them into Email Campaigns dashboard
4. Send your first campaign

Understanding Campaigns vs. Sends

• Campaigns: The actual email marketing campaigns you create
• Sends: Number of individual email addresses receiving your campaign
• Example: Sending to 10 addresses = 1 campaign, 10 sends

Scheduled campaigns count toward your monthly limit only when they're actually sent.

Permissions and Access

• Site owners get full access
• Contributors need Email Campaigns Administrator or Editor permissions
• Not available with parked domain pages
• Requires active website or Acuity Scheduling subscription

Technical Capabilities

Emoji Support:

• Available in subject lines and content
• Display varies by device and operating system
• Limited support for skin-tone modifiable emojis

Limitations:

• Custom code is not supported
• Results vary by audience and content
• Provider-specific display differences may occur

Usage Tips:

• Target your content to your specific audience
• Test campaigns before mass sending
• Monitor analytics for performance insights

Managing Lists

You can grow your mailing lists through:

• Website integration
• Manual imports
• Signup forms
• Newsletter blocks

The platform automatically handles subscription management and campaign tracking, making it easier to maintain your email marketing efforts while staying compliant with email regulations.

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