Email Marketing provides a direct way to connect with your audience through targeted campaigns. Here's what you need to know about this powerful marketing tool.

Email Marketing Basics

Email Marketing lets you send targeted campaigns to your mailing list subscribers. It includes features for creating, scheduling, and tracking email campaigns directly from your website dashboard.

Pricing Structure

Basic features are available at no cost:

• Creating mailing lists
• Drafting campaigns
• Sending up to 3 test campaigns

Paid plans determine your monthly email send limit and available features.

Campaign vs. Sends Explained

• Campaigns: Individual email marketing initiatives you create
• Sends: Number of recipients for each campaign Example: Sending one campaign to 10 people counts as 1 campaign and 10 sends

Key Features and Limitations

Scheduling:

• Campaigns count toward monthly limits upon sending
• Schedule campaigns in advance without affecting current month's quota

Emoji Support:

• Available in subject lines and content
• Display may vary across devices and operating systems
• Limited compatibility for skin-tone variations

Permissions and Access:

• Available to site owners
• Collaborators need admin or editor permissions
• Requires active website or scheduling subscription

Tips for Success:

• Test different approaches
• Monitor engagement metrics
• Adjust strategy based on results
• Import existing contact lists when switching from other services

Technical Notes:

• Custom code not supported
• Compatible with most email providers
• Regular updates for improved functionality

For optimal results, regularly analyze campaign performance and adjust your strategy based on audience engagement and response rates.

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