Email Marketing FAQs: What You Need to Know About Squarespace Campaigns

Email Marketing FAQs: What You Need to Know About Squarespace Campaigns

By Michael Turner

January 20, 2025 at 05:39 PM

Email Marketing FAQ

Email Marketing is an integrated newsletter feature allowing you to send marketing campaigns directly from your website. Here's everything you need to know about this service.

Cost Structure

  • Free features include creating mailing lists, campaign drafts, and sending up to 3 blast campaigns during trial
  • Paid subscriptions determine monthly email limits and available features
  • Pricing varies based on subscription tier selected

Campaign vs. Sends Explained

  • Campaigns: Individual email marketing efforts you create
  • Sends: Number of email addresses receiving each campaign
  • Example: Sending to 10 addresses = 1 campaign, 10 sends
  • Both blast and automated campaigns count toward monthly send limits

Key Features & Limitations

  • Compatible with emoji usage (display may vary by device)
  • Requires active website or Acuity Scheduling subscription
  • Available to website owners and editors with admin rights
  • Custom code not supported
  • Scheduled campaigns count toward limits in the month they're sent

Switching from Another Service

  1. Create a draft in Email Campaigns
  2. Export contacts from previous service
  3. Import contacts to Email Campaigns dashboard
  4. Send campaign to imported list

Best Practices

  • Results vary based on content, goals, and target audience
  • Experiment with different approaches
  • Consider device compatibility when using emojis
  • Monitor campaign performance metrics

Important Notes

  • Cannot be used with domain placeholder pages
  • Emojis may display differently across devices and operating systems
  • Editor permissions determine access to features
  • Monthly limits reset each billing cycle

This feature provides a straightforward way to manage email marketing campaigns while integrating seamlessly with your website infrastructure.

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