Essential Guide: Understanding Website Cookies and Their Impact on User Privacy

Essential Guide: Understanding Website Cookies and Their Impact on User Privacy

By Michael Turner

January 2, 2025 at 04:29 AM

Cookies are small pieces of data stored on devices to enhance website functionality and user experience. Squarespace uses two main types of cookies: necessary cookies for core site functions and non-essential cookies for analytics and performance tracking.

Necessary and Required Cookies These cookies enable essential features like:

  • Customer accounts
  • Shopping cart functionality
  • URL redirection
  • Security measures
  • User authentication
  • Session management

Key necessary cookies include:

  • CART: Tracks shopping cart items (2-week duration)
  • CHECKOUT_WEBSITE: Manages checkout process (session duration)
  • Blocked: Handles password protection (session duration)
  • SiteUserInfo: Manages user authentication (3-year duration)

Analytics and Performance Cookies These cookies track site interactions and visitor behavior:

  • ss_cid: Identifies unique visitors (2-year duration)
  • ss_cpvisit: Tracks visitor sessions (2-year duration)
  • ss_cvisit: Monitors active sessions (30-minute duration)
  • ss_cvr: Analyzes visitor behavior (2-year duration)
  • ss_cvt: Tracks current visits (30-minute duration)

Third-Party Cookies Third-party integrations may place additional cookies:

  • Consent mode providers (Google Analytics, YouTube)
  • Services with their own consent process (OpenTable, Tock)
  • Necessary service cookies (Weglot, Acuity)

Managing Cookie Settings To disable non-essential cookies:

  1. Access Cookies and Visitor Data panel
  2. Uncheck Cookie Banner
  3. Set Non-Essential Cookies to "Restrict"
  4. Save changes

Impact on Analytics Disabling cookies affects analytics accuracy:

  • Page views count as separate visits
  • Conversion tracking becomes less accurate
  • Returning visitors appear as new visitors

Users can manage cookies through their browser settings in Chrome, Firefox, Safari, or Microsoft Edge.

Note: Website owners may need to implement a cookie banner to comply with privacy laws and obtain visitor consent for cookie usage.

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