Form and Button Conversion Analytics Report
Form and Button Conversion Analysis Guide
Track how visitors interact with your site's forms and buttons through conversion data analysis. This tool helps measure engagement and optimize conversion rates for newsletter signups, contact forms, and other calls-to-action.
Availability
- Current Business and Commerce plans
- Old Business and Commerce plans
Accessing the Panel
- Open Analytics panel
- Click Engagement
- Select Form and Button Conversions
- Filter by date range (data available from September 2017)
Form with details and statistics
Conversion Rate Calculation
- Formula: (Converted unique views ÷ unique views) x 100
- Converted unique views: Number of visits resulting in one or more clicks
- Note: Multiple clicks in one visit count as one converted unique view
Monitored Elements
- Button Block
- Newsletter Block
- Form Block
- Promotional Pop-ups
- Landing Page
Not Monitored
- Banner buttons
- Navigation buttons
- Social media buttons
- Donation/checkout forms
- Image Block Buttons
Analytics Features
- Interactive line chart showing top 5 forms and buttons
- Detailed table with views, submissions, and conversion rates
- Filter options by Button/Form and By Page
- Historical data tracking
Mobile App Access
- Form conversions: Analytics > Form Submissions
- Button conversions: Analytics > Button Clicks
Optimization Tips
- Minimize form fields
- Test different button text
- Experiment with positioning
- Use lightbox mode for emphasis
- Implement promotional pop-ups strategically
- Keep calls-to-action clear and direct
- Include privacy disclaimers for newsletter signups
- Customize design to match brand aesthetics
Note: Commerce-related conversions (donations, checkouts) are tracked separately in Sales Data Analysis and Sales Funnel panels.