Forms and buttons help you understand how visitors interact with your site's interactive elements, measuring engagement through clicks and submissions. This panel provides valuable insights for optimizing user experience and conversion rates.

Key Features:

• Tracks views, submissions, and clicks for forms and buttons
• Calculates conversion rates based on unique views
• Shows historical data and trends over time
• Available in Business and Commerce plans
• Data available from September 2017

Conversion Rate Calculation: (Unique views converted ÷ unique views) x 100

Tracked Elements:

• Button Block
• Newsletter Block
• Form Block
• Promotional Pop-ups
• Cover Page

Not Tracked:

• Banner buttons
• Navigation buttons
• Pinterest save buttons
• Share buttons
• Social icons
• Donation/payment forms
• Image Block buttons

Analysis Tools:

Chart Features:

• Shows top 5 forms and buttons
• Displays trends over time
• Filters for form submissions and button clicks
• Hover functionality for specific date data

Table Information:

• Form/button name
• Page location
• Button text
• Unique views
• Submissions/clicks
• Conversion rate

Mobile App Access:

• Separate tabs for forms and buttons
• KPI filtering options
• Popular forms/buttons visualization
• Detailed conversion tables

Optimization Tips:

1. Keep forms concise
2. Minimize personal information requests
3. Test different button text
4. Optimize placement
5. Use lightbox mode or promotional pop-ups
6. Maintain brand consistency
7. Include privacy disclaimers for newsletters

Note: For e-commerce data, refer to Sales Analytics and Checkout Process panels.

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