
Global SEO Guide: Essential Tips for Non-US Squarespace Merchants
Merchants operating outside the United States need to optimize their online stores for local markets. Here's how to make your store more accessible to international customers:
Currency and Measurements
- Set your store currency to match your local bank account's currency
- Switch to metric system for weight (kilograms) and dimensions (meters) in Language and Region settings
- Configure shipping calculations based on metric measurements
Language Settings
- Change site language in Language and Region settings
- Create a multilingual site for international audiences
- Use a local domain (e.g., .com.au for Australia, .de for Germany)
Legal Compliance
- Create a Legal Notice (imprint/impressum) for EU countries
- Configure newsletter opt-ins according to local spam laws
- Ensure GDPR compliance for EU customers
- Enable tax-inclusive pricing where required
Shipping and Taxes
- Set up international shipping zones
- Use extensions like Easyship or Shippo for discounted rates
- Create country-specific tax rules
- For Canada: Configure provincial tax rates separately
Tax Management
- Add country-specific tax rules
- Set up provincial/state taxes where needed
- Enable tax-inclusive pricing for VAT/GST regions
These adjustments help ensure your store meets local requirements while providing a better experience for international customers. Remember to regularly review local regulations as they may change over time.