Global SEO Guide: Essential Tips for Non-US Squarespace Merchants

Global SEO Guide: Essential Tips for Non-US Squarespace Merchants

By Michael Turner

November 21, 2024 at 01:02 AM

Merchants operating outside the United States need to optimize their online stores for local markets. Here's how to make your store more accessible to international customers:

Currency and Measurements

  • Set your store currency to match your local bank account's currency
  • Switch to metric system for weight (kilograms) and dimensions (meters) in Language and Region settings
  • Configure shipping calculations based on metric measurements

Language Settings

  • Change site language in Language and Region settings
  • Create a multilingual site for international audiences
  • Use a local domain (e.g., .com.au for Australia, .de for Germany)

Legal Compliance

  • Create a Legal Notice (imprint/impressum) for EU countries
  • Configure newsletter opt-ins according to local spam laws
  • Ensure GDPR compliance for EU customers
  • Enable tax-inclusive pricing where required

Shipping and Taxes

  • Set up international shipping zones
  • Use extensions like Easyship or Shippo for discounted rates
  • Create country-specific tax rules
  • For Canada: Configure provincial tax rates separately

Tax Management

  1. Add country-specific tax rules
  2. Set up provincial/state taxes where needed
  3. Enable tax-inclusive pricing for VAT/GST regions

These adjustments help ensure your store meets local requirements while providing a better experience for international customers. Remember to regularly review local regulations as they may change over time.

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