Squarespace offers multiple effective ways to grow your email subscriber list and manage your audience engagement.

Subscription Collection Methods:

• Newsletter Block: Add subscription forms to any page, footer, blog post, or member-restricted content
• Promotion Pop-ups: Display targeted subscription forms when visitors arrive
• Checkout Integration: Convert customers during purchase
• Acuity Scheduling: Collect subscribers during appointment booking
• Point of Sale: Gather subscribers during in-person sales via iOS app
• Cover Pages: Create dedicated subscription landing pages

Mailing List Management

Store subscriber information directly within Squarespace by connecting form storage to email campaign lists. Each form can link to one mailing list, but multiple forms can feed into the same list. Subscribers must confirm their subscription before being added.

Subscriber Notifications

To receive sign-up notifications:

1. Connect your newsletter forms to both Squarespace and Google Drive
2. Enable notifications in the connected Google Sheet
3. Use Google Drive as a backup storage solution

Track Engagement Metrics

Monitor campaign performance through:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Website visitor sources from campaigns

Use these analytics to optimize content and improve future campaign performance. Regular monitoring helps maintain subscriber interest and attract new audience members.

Best Practices:

• Connect multiple signup points to maximize list growth
• Review analytics regularly to understand audience preferences
• Test different form placements for optimal conversion
• Use confirmation emails to maintain list quality
• Keep backup records through Google Drive integration

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