Guide: How to Add Email Subscriptions to Your Blog
Email subscriptions can turn casual blog visitors into dedicated readers through automated newsletters. Here's how to set it up effectively:
Using Squarespace Email Campaigns
Collect subscribers by adding a newsletter block in strategic locations:
- Site footer for site-wide visibility
- Individual blog posts as call-to-action
- Blog landing page (above or below blog content)
- Promotional popup on the blog page
Send newsletters when publishing new posts through two main methods:
- Full Blog Post Newsletters
- Click "Create Email" when publishing
- Automatically converts post content into email format
- Supports common blocks (text, images, buttons)
- Includes link to original post
- Schedule or send immediately
- Blog Preview Campaigns
- Shows image and first 200 characters or custom excerpt
- Includes "Read More" link to full post
- Ideal for multi-topic newsletters
- Drives traffic to your website
Using Mailchimp Integration
Alternative approach using Mailchimp's RSS-to-email:
- Automatically sends emails for new posts
- Requires RSS feed URL from your blog
- Set up through Mailchimp's classic automation
- Provides more advanced automation options
Both platforms help maintain consistent communication with readers while saving time through automation. Choose based on your needs for customization and automation features.
Remember to actively manage your mailing list and comply with email marketing regulations for best results.
The newsletter block can connect directly to your mailing list through the Storage tab, making subscriber management straightforward and efficient.
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