Guide to Understanding Website Traffic Analytics
Site traffic analytics help you understand visitor behavior, engagement, and sales performance. Here's what you need to know:
Getting Started with Analytics
Monitor visitor trends in the Traffic panel to see how numbers change over time. Use Site Content to identify your most popular pages and measure engagement metrics like time spent and bounce rates.
Track performance on-the-go with the mobile app and enable traffic alerts for significant changes in visitor activity.
Understanding Visitor Behavior
Key metrics to monitor:
- Most viewed pages and average time spent
- Form and button conversion rates
- Site search keywords
- Geographic visitor locations
- Traffic sources (search, email, social media)
- Search terms used to find your site
Sales and Conversion Tracking
For online stores, track:
- Sales overview and revenue
- Abandoned cart rates and recovery
- Conversion funnel performance
- Product-specific sales data
- Revenue by traffic source
Subscription Analytics
Initial subscription purchases appear in all analytics panels except Abandoned Cart. Renewal data shows only in Sales Analysis as direct source revenue.
Blog and Podcast Performance
Track RSS subscriber counts to measure audience growth.
Understanding Traffic Data
Analytics provide estimates that may be affected by:
- Shared IP addresses counting as single visitors
- Up to 3-hour delay in data updates
- Long-term trends being more reliable than daily fluctuations
To increase traffic:
- Utilize marketing tools and integrations
- Optimize for search engines
- Monitor analytics regularly
- Focus on sustained growth patterns
Integration with Google Analytics is available, though metrics may differ between platforms due to different measurement methods.