Header tags automatically organize your Squarespace content and boost SEO without requiring any HTML knowledge. These tags help both visitors and search engines understand your site's content hierarchy.

Adding Header Tags

Squarespace applies header tags in two ways:

• Automatically when you format text as a header
• Automatically for key site elements like titles and navigation

SEO Benefits

Search engines use header tags to understand content hierarchy and improve search result displays. For optimal SEO:

• Use headers in descending order (H1 to H3)
• Structure content from general to specific
• Write clear, descriptive headers that match search intent

Default Header Tag Formatting

Text formatting automatically creates these HTML tags:

• Header 1
• Header 2
• Header 3
• Header 4
• Paragraph text (1, 2, and 3)

Collection Page Header Tags

Different page types use specific header tags:

Blog:

• Collection page titles: No tag
• Individual post titles: H1
• Pagination: H2

Events:

• Collection titles: H1
• Individual event titles: H1

Online Store:

• Product titles (collection): No tag
• Product titles (individual): H1

Portfolio:

• Collection titles: H1/No tag (varies by version)
• Individual item titles: H1

Template-Specific Tags

Header tag implementation varies by template family. Common elements include:

• Page titles: H1 (most templates)
• Product titles: No tag (collection pages), H1 (individual pages)
• Event titles: H1 (all templates)

Site Style Customization

You can customize header styles through the Site Styles panel. Note that font styles are independent of HTML tags - changing Header 1 style won't affect all H1-tagged elements.

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