Form subscribers to your Squarespace mailing lists using a variety of built-in features designed to attract and retain subscribers.

Ways to Add Email Subscribers:

• Newsletter Block: Add subscription forms anywhere on your site
• Promotional Pop-ups: Create targeted signup forms that appear to visitors
• Checkout Forms: Collect emails during purchase completion
• Acuity Scheduling: Gather subscriptions during appointment booking
• Point of Sale: Enable signups during in-person transactions using the iOS app
• Cover Pages: Design custom landing pages with newsletter forms

Subscriber Management

Connect each form to your email campaign mailing list through Squarespace's storage system. While each storage area links to one mailing list, you can connect multiple forms to a single list. New subscribers must confirm their subscription before being added.

Signup Notifications

To receive alerts for new subscribers:

1. Connect your Newsletter block to both Squarespace and Google Drive
2. Enable notifications on your Google Drive sheet
3. Use Google Drive as a backup storage solution

Performance Tracking

Monitor your email campaign success through:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Traffic from campaigns

Use these metrics to:

• Evaluate content performance
• Optimize future campaigns
• Maintain subscriber engagement
• Attract new subscribers effectively

For double opt-in compliance, subscribers need to confirm their email address before being added to your mailing list.

Make data-driven decisions by analyzing metrics regularly to improve your email marketing strategy and grow your subscriber base effectively.

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