Growing your mailing list on Squarespace is straightforward using several built-in features. Here are the most effective methods to collect new subscribers:

Newsletter Block Add subscription forms anywhere on your site using blocks, including layout pages, footers, and blog posts. For member sites, place newsletter blocks within gated content.

Promotional Pop-ups Create targeted subscription forms that appear when visitors reach specific pages or land on your site.

Checkout Integration Enable mailing list sign-ups during the checkout process to convert customers into subscribers.

Additional Collection Points:

• Acuity Scheduling forms for appointment bookings
• Point of sale subscriptions via iOS Squarespace app
• Cover pages with custom-styled newsletter forms

Managing Your Lists

To check your mailing lists:

1. Open the Lists & Segments panel
2. Click your target mailing list

Each form can connect to one mailing list, though multiple forms can feed into the same list. New subscribers must verify their email before being added.

Subscriber Notifications

To receive alerts for new sign-ups:

1. Connect your newsletter forms to both Squarespace and Google Drive
2. Enable notifications on your Google Sheet This provides both notification functionality and a backup storage solution.

Performance Tracking

Monitor your email campaign success through:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Traffic source analytics

Use these metrics to optimize your content strategy and improve subscriber engagement over time.

Important Note: Email subscribers must verify their subscription before being added to your list, ensuring quality contacts and compliance with email marketing regulations.

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