Growing Your Email Lists with Squarespace

Squarespace offers multiple built-in features to collect email subscribers and manage your mailing lists effectively. Here's how to maximize these tools for your email marketing efforts.

Add Subscription Forms to Your Site

Newsletter Block

• Add subscription forms anywhere on your site
• Can be placed in layout pages, footers, or blog posts
• Available in restricted content for Member Areas

Pop-up Forms

• Create promotional pop-ups for visitor sign-ups
• Customize timing and placement
• Target specific pages or site-wide display

Additional Collection Points

• Checkout area subscription options
• Acuity Scheduling form integration
• Point of sale sign-ups through Squarespace iOS app
• Cover page newsletter forms

Managing Your Mailing Lists

Storage Setup:

• Connect forms to Email Marketing mailing lists
• Assign each storage area to one mailing list
• Multiple forms can connect to a single list
• Subscribers must verify their email address

Tracking New Subscribers:

1. Use Google Drive integration for notifications
2. Enable Google Sheets notifications
3. Maintain backup storage of subscriber data

Monitoring Campaign Performance

Track key metrics through campaign analytics:

• Delivery rates
• Open rates
• Click rates
• Unsubscribe rates
• Traffic from campaigns

Use these insights to:

• Evaluate content effectiveness
• Adjust future campaign strategies
• Improve subscriber engagement
• Optimize sign-up methods

Tips for Success:

• Regularly review analytics data
• Test different form placements
• Customize forms for your audience
• Maintain consistent communication
• Follow email marketing best practices

Remember to verify all integrations are properly connected and test your forms regularly to ensure smooth operation.

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