A 404 error page appears when visitors can't find the requested content on your website. Customizing this page helps maintain your brand's identity while guiding visitors back to working pages.

Viewing Your 404 Page:

1. Open the Pages panel
2. Scroll to System Pages
3. Click 404 Page

The default 404 page includes:

• An explanation of why content isn't appearing
• Links to homepage and search
• Standard error message about incorrect URLs or moved/deleted content

Creating a Custom 404 Page:

1. Create a new page in the Not Linked section
2. Access current 404 page settings
3. Select your custom page from the drop-down menu

Best Practices for Custom 404 Pages:

• Include clear error messaging
• Add navigation links to homepage
• Provide search functionality
• Match your website's design
• Keep content helpful and concise

SEO Considerations:

• Custom 404 pages may trigger "Soft 404" alerts in Google Search Console
• This doesn't affect site visibility or search performance
• To avoid alerts, either:
  • Use the system default 404 page
  • Add no-index tags to your custom page

Remember to maintain your brand voice while helping visitors find their way back to working content. A well-designed 404 page can turn a potentially frustrating experience into a positive interaction with your website.

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