SEO title formats determine how your pages appear in browser tabs, search engine results, and social media posts. Here's a comprehensive guide on changing and optimizing them.

To edit title formats:

1. Access the SEO appearance panel
2. Navigate to Search Appearance
3. Select Home, Pages, or Items tab
4. Edit the SEO title format using variables
5. Save changes

Available variables:

• %s: Site title
• %p: Page SEO title (or page title if no SEO title exists)
• %i: Collection item SEO title (or item title if no SEO title exists)

Page Title Format:

• Applies to all pages except homepage and collection items
• Default format: Page Title — Site Name (%p — %s)
• Always include %p to ensure titles appear in browser tabs and search results

Homepage Title Format:

• Controls homepage appearance in browser tabs and search results
• Default format: Site Title (%s)
• %p variable behavior depends on previous SEO title assignments

Collection Item Title Format:

• Controls how blog posts, products, events appear
• Default format: Item Title — Site Name (%i — %s)
• Include %i to ensure titles appear properly

Optimization Tips:

Brand Priority Format:

• Place %s at the beginning
• Best for established brands
• Example: %s | Page Title

Content Priority Format:

• Place %p or %i at the beginning
• Better for SEO optimization
• Example: %p - %s

Best Practices:

1. Keep titles under 60 characters
2. Include relevant keywords
3. Maintain consistency across similar pages
4. Consider user experience when viewing multiple tabs
5. Prioritize readability and clarity

Remember to test how titles appear in different contexts (browser tabs, search results, social shares) to ensure optimal presentation.

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