A 404 error occurs when a server can't locate a requested webpage. Creating a custom 404 page helps retain visitors while maintaining your site's design and branding.

Viewing Your 404 Page:

1. Open the Pages panel
2. Scroll to System Pages
3. Select 404 Page

The default 404 page includes:

• An explanation of why content isn't available
• Links to homepage and search functionality
• Standard error messaging about incorrect URLs or moved/deleted pages

Creating a Custom 404 Page:

1. Create a new page
2. Place it in the Unlinked section
3. Set it as your 404 page using the dropdown menu
4. Include:
   • Clear error messaging
   • Navigation options
   • Links to important pages
   • Search functionality

SEO Considerations:

• Custom 404 pages may trigger Soft 404 alerts in Google Search Console
• This happens because Google sees an indexable page stating it doesn't exist
• Solution options:
  • Use the default 404 page
  • Add noindex tags to hide the custom page from search engines

Best Practices:

• Keep the message clear and friendly
• Maintain consistent branding
• Provide multiple navigation options
• Include search functionality
• Ensure mobile responsiveness

A well-designed 404 page turns a potential frustration point into an opportunity to guide visitors back to valuable content while maintaining a professional appearance.

Related Articles

Previous Articles